• Explores the market structure and dynamics of the creative industries, which include but are not limited to music, television, film, publishing, video games, performing arts, fine arts, sports, fashion, and news. Exposes students to both the creative and business sides of these industries. On the creative side, students learn about content creation and production processes and also experience them, including through developing, pitching, storyboarding, and prototyping an original content idea. On the business side, students learn strategies to distribute, promote, and measure creative content and are given an opportunity to apply these strategies as well. Assignments include individual papers and a semester-long team project.

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